Never apologising can make you a success


A run of the mill video game was released the other month, just your standard single player RPG set in an historical world where you rush around hitting people with sharp objects. They used to be a big deal back in the day but now they’re more common than ugly British musicians. Anyway, this game is called Kingdom Come – Deliverance, and it should have done what all these games do which is to sell a few copies and then disappear forever.

Except this game got attacked by the SJW horde. #GamerGate is not over, good people. And if you don’t toe the line as a game developer when they come a-calling then you may find yourself in hot water. That is unless you remember the golden rule – never ever apologise.

This guy didn’t apologise. Why should he apologise if his game doesn’t have any black people seeing that it is set in 13th century Eastern Europe? The lack of black people was the cause of so much SJW angst and outrage. They bayed for his blood, they demanded apologies, but he refused to cede to their demands.

Which sent his game into the top 10 games by current player list.

But he didn’t just refuse to cede to the SJW demands. He stepped up to the plate and trolled them.

That’s the game designer himself. Bit of a legend, I reckon. His home country now thinks that he’s a bit of a legend too.

Never apologising doesn’t just protect you; it is also a potential pathway to success if you find yourself in the SJW crosshairs. But it takes big shiny balls and an ability to think clearly under pressure. I don’t know if the beard helps too but it could also be part of the equation.

This article was originally published at, where Adam Piggott publishes regularly and brilliantly. You can purchase Adam’s books here.

  • W. Hunter

    Never apologise, absolutely goddamned right.
    Damn the torpedoes, full speed ahead.

    Did you ever see Dirty Harry apologising ?
    Would Voldemort apologise as he sucked out your Hogwarts wizard brain ?
    Did Emperor Hirohito say sorry for bombing the shit out of Pearl harbour ?
    Did those pommy bastard Generals say sorry for sending nearly 9000 doomed to death Aussies into the Turkish mincer at Gallipoli ?
    Would Harvey Weinstein say sorry for drugging and raping your actress daughters ?

    Damned straight they didn’t …and wouldn’t.

    To apologise is to Kowtow like a subservient loser.
    Never ever say sorry, lest you become a cucked, testicle deprived SJW manlet serf.

    If people don’t like what you say or do, well, tell them : fuck you and the horse you rode in on.

    (ahh, sorry if I offended anyone,please forgive me, really I didn’t mean it, don’t hurt me)

    • Tele Synth

      Too bloody right. Never apologize to the Left. Once you start, it never stops. LNP fail over and over again by apologizing in fear of a long media campaign (Barnaby) or losing votes. In fact, people would vote for anyone if they didn’t apologize over fake outrage.

    • Meme stolen.

      I think you’re confusing Weinstein with Polanski. We’ve seen no evidence that Harvey is on Roman’s level of evil yet. Both are adored by the likes of Meryl Streep and Jennifer Lawrence of course.

  • Wide Awake

    I will buy this game now!! Shut up and take my money!!

  • entropy

    Just like the left refuses to accept the election of God-Emperor Trump, it refuses to accept that #GamerGate won.

    Consumers are rejecting rabid SJW fascism like never before. Observe the spike in downvotes for otherwise wildly popular game Subnautica after one of its developers was fired over “hateful” tweets.

    I was on the fence about Deliverance but I just decided to pull the trigger and support this legendary dev.

  • Daniel Watts

    Was told by a random passerby today that ‘you shouldn’t smoke- it’s bad for your health.’ I told her I was contributing to the economy.

    Last time I checked voting for the Greens wasn’t illegal but likewise, it’s also bad for you and, more importantly, others too.

    • Both of you were right. But only one of you was rude.

      This idea that raising things other than the weather with complete strangers minding their business in public is acceptable behaviour needs to be shut down before we turn into Americans.

      • W. Hunter

        God forbid we turn into dumb Ameriburgers !

        • I don’t think they’re dumb, but a respectful distance should always be kept in public. People who usually violate it are horrible control freaks or hustlers.

      • Daniel Watts

        Funny you mention this. At the Boxing day test flashing up intermittently on the big screen was the players giving the crowd pointers of ‘appropriate’ behaviour at the ground. Dave Warner being one of them…Davey bloody Warner lecturing us about behavioural standards?! I had to laugh but it really is not that funny.

        The Yanks have competition now.

    • You’re not really contributing to the economy, you’re certainly contributing to the governments bottom line though.

      What you did in order to buy the smokes is your contribution.

      • Daniel Watts

        That sums it up nicely. Cheers

  • Someone needs to send old-school conservatives and those left in the media the memo.

    When a Leftist attacks you, never EVER apologise.